Retail Merchandising


Workshop Overview

• Visual merchandising today forms a critical element in
retailing. Your windows, store entrance and displays
need to be designed to engage with customers and
encourage them to enter store and purchase items.
• At the end of this program you will have the confidence
to design and implement impactful displays in y store.
Direct customers to where you want them to go in your
store. Keep customer browsing longer and encourage
them to try and buy multiple products.

Learning Objectives : 

• How to define your Brand, and design a store environment
that becomes a BrandExperience
• How to space plan a store that is efficient, engaging, and
easy to shop

• How to create Merchandising stories that encourages up-
selling and interest in groups of products

• How to find and select display fixtures that validate the
quality and value of the merchandise and assist in a
graceful customer/salesperson interaction
• How to create a Signage and Graphics program that
supports your brand, communicates offerings and policies,
and assists the customer in the shopping process
• How to make Color and Materials selections that support
your brand image, are durable and maintainable, and
support the presentation of your products


If you want full outlines contact us on the below numbers : 

T: (202) 25281172

M: 01012769079 - 01016445898 – 01009779374 – 01019330540

Email :

Full Schedule

Dates : 20,21 & 22 Nov 2022